Selling Through an Intermediary
Retailers are the most popular choice for exporters because they sell directly to the consumer. They tend to reach a broad range of consumer needs as well as wider audience.
Wholesalers sell products to the retailers and carry a variety of products from a number of businesses but specialize in a specific type of good such as food products or automotive parts.
Distributors sell a variety of products from different producers. Unlike wholesalers, they do not specialize in a specific type of good and normally sell directly to customer.